Meanwhile. document.getElementById("comment").setAttribute( "id", "a374a1e2e94cd22acbd80a64368fab9c" );document.getElementById("f3c5c9268e").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. In 2010, advertising revenue was just $191 million—counting the inflation rate of 1.78% per year during this time, $191 million in 2010 is equivalent to $223.94 in 2019. In other words, of the 37 companies whose ads made appearance during the 2018 game, 13 were absent the following year, including three debutants. Kantar Media’s Super Bowl statistics show that the average cost of a 30-second commercial in February 2008 was $2.7 million, while in 2018 advertisers had to fork out an average of $5.2 million for the same length of ad during the big game. The Super Bowl commercial that really kicked this all off was the 1973 Noxcema ad featuring Namath and actress Farrah Fawcett. Based on the 2019 Super Bowl stats provided by Marketing Charts, the “Change Up the Usual” campaign was the most-viewed commercial of this year’s event. It’s evident that the cost of Super Bowl tickets has inflated to a ridiculous extent over the past 50 or so years. According to Super Bowl 2017 revenue statistics, in-game ads generated $385 million. CBS Sports provides the latest picks, news and analysis for Super Bowl LV. Variety reports 102 million total viewers tuned in for Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers on Fox and all its … This translates into almost a doubling of price over the past decade. However, this doesn’t tell the whole story. *. According to 2019 Super Bowl advertising stats, AB InBev – the parent company of many of the world’s largest beverage brands – has been among the top two marketers at the event for at least 38 consecutive years. However, the costs of running a professional football team are high. Super Bowl money facts show that these amounts were slightly lower in 2018; the winning Philadelphia Eagles received $112,000 each, while their opponents made $56,000 apiece. That number helps make the NFL the leading revenue generator among … Revenue: Amount of money kept by sportsbooks out of the amount wagered. 3. According to Superbowl stats, the record was set during the Eagles vs Patriots game in 2018, when Nevada sportsbooks’ total handle amounted to roughly $158.59 million. Super Bowl XLIX saw a record 114.4 million viewers tune into the telecast of the game to see the New England Patriots defeat the Seattle Seahawks. This is far from $350. and over 1 Mio. The multinational beverage company paid $59 million for five minutes and 45 seconds of commercial time. “We did pretty good in terms of the amount of money we got back from the campaign we did. Super Bowl 2018 stats related to advertising indicate that the event generated $482 million in commercial revenue alone. The Super Bowl is the most eagerly anticipated event on the US sporting calendar, but you don’t have to be a die-hard football fan to join in the fun. The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2021 Super Bowl survey found that 186.6 million U.S. adults said they planned to tune in to the big game. Not only will you need to feature celebrities and hire renowned filmmakers, but also you’ll have to go all out with your broadcast budgeting. • Advertisers spent a record $5.2 million on 30-second commercials during the 2019 Super Bowl. Player Name: Pass Yd: Pass TD: Run Yd: Run TD: Rec: Rec Yd: Rec TD: Patrick Mahomes: 350. The $336 million CBS hauled in last year in ads for the Super Bowl was more than what ABC received for all six games of the NBA finals in 2019 ($288 million combined) and more than what Fox received for the seven games of the World Series (191 million), according to Forbes. Admittedly, the NFL and the Super Bowl sponsors take care of all the production costs for them, but the performers don’t earn any money from the show itself. Notably, some of 2018’s big spenders – including Coca-Cola and Fiat Chrysler – decided to drop out. These 30-second ads are considered standard and very few spots are shorter than that. Super Bowl television ratings have traditionally been high. Super Bowl 51 was played to determine the champion between the New England Patriots and the Atlanta Falcons. Taxes/state revenue: Taxes collected by state and local jurisdictions; or state share of proceeds in revenue-sharing markets. Get in touch with us. All important statistics are prepared by our experts – available for direct download as PPT & PDF! 41%: Percent of Super Bowl viewers surveyed who will re-watch this year's ads online. 2018’s Super Bowl 52 saw the average price for a 30-second spot hit a record-breaking $5.25 million, per the latest research from Kantar Media. Here’s one of those Super Bowl facts you might not have known; due to superstition, the rings are neither designed nor produced until after the big game. 41%: Percent of Super Bowl viewers surveyed who will re-watch this year's ads online. 10. Other categories with a consistent presence include movie studios, food manufacturers, and technology and telecommunication companies. The city of Atlanta put in a lot of time, money and effort and agreed to several non-negotiable terms from the NFL to make this event a reality. “I’m so excited, … More recent rings, like the one created for the Philadelphia Eagles in 2018, are worth tens of thousands of dollars in gemstones alone. Please do not hesitate to contact me. 7. During the first Super Bowl in 1967, a 30-second commercial cost about $40,000, according to CNN. The winning team as a whole receives this award, but the rings have great sentimental value as a piece of custom memorabilia that every team member gets to treasure. There’s only one Vince Lombardi Trophy. If you’ve been wondering how much the halftime performance stars get paid, the answer is rather simple – not a dime. Behind the Fortunly name stands a group of enthusiasts — connoisseurs of all things financial — united around a single mission: to make the complicated world of money accessible to everyone. https://fortunly.com/statistics/super-bowl-revenue-statistics According to Nielsen Media Research, an estimated 55.3 million households followed the broadcast of the big game. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook As an outreach to NFL executives and players, then-Governor Mitch Daniels gave them a bonus, which was state tax-free income. The first ring ever produced was embellished with just a single one-carat diamond and awarded to the Green Bay Packers, the 1967 champions. For the 10th year in a row, auto manufacturers were the biggest spenders among all ad categories in 2019. In 2018, 86 commercials were aired throughout the Super Bowl broadcast. • Adults in the United States consumed an average of $75 in food and drink during the 2017 big game and an average of $81 during the following two Super Bowls. According to Statista’s Fan Cost Index, the average cost of taking a family to an NFL game during the regular season is $540.52. 2017 remains the top year for Super Bowl ad revenue ($534 million), but 2018 did not fair too poorly, with what amounts to the second highest total revenue, at $482 million. 2.9 million: Number of HD TVs bought for the Super Bowl in 2009. The Super Bowl and the Coronavirus Pandemic: Super Bowl LV in Tampa, Fla., will be scaled down from the usual fanfare that surrounds the N.F.L.’s marque event. Statistics on the Super Bowl also show that around 45% of rookie advertisers decide not to come back the following year. In 2017, Super Bowl 52 was pegged by sports boosters to contribute about $343 million to the region, which includes $29 million in tax revenue. These game officials reportedly make between $4,000 and $10,000 per game. According to the National Retail Federation, this year’s Super Bowl is expected to generate roughly $17.2 billion in spending nationwide. A Nice Tax Gesture that Fell Flat in Super Bowl 2012 In 2012, the Super Bowl between the New York Giants and the New England Patriots was played in Indianapolis, Indiana. Super Bowl 2013-16 ad prices increased 11%+ YoY (but may be flatlining). Should they make similar amounts from ad sales each year, they would make around $3.25bn over a … TV viewership of the Super Bowl in the U.S. ... Gannett may earn revenue … Of course, Super Bowl stats also indicate that performers’ record sales inevitably go through the roof thanks to the massive exposure provided by the event. Brand commercials accounted for 37 minutes and 25 seconds, while the rest of the time was taken up by messages from the NFL and CBS. However, viewership is predominantly North American; the Super Bowl is the most watched television broadcast in the United States every year. 2.9 million: Number of HD TVs bought for the Super Bowl in 2009. The home of NFL Super Bowl 2021 news, ticket, apparel & event info. It’s now an unofficial American holiday. The game itself, including half-time, went for three hours and 32 minutes, with national commercial time taking up 49 minutes and 45 seconds of the broadcast. When it comes to Super Bowl ads, 2019 was the year with the most expensive air time ever, with advertisers spending more than $5 million for a 30-second ad slot. Nearly 1,500 new accounts were registered on Super Bowl Sunday alone. 24% of all broadcast time was … Its 5:45 of ad time was its largest Super Bowl buy in more than 25 years. Statista assumes no In the two weeks leading up to the game last year, consumers spent $1.3 billion on beer and cider, $224 million on tortilla chips, and $198 million on frozen pizza, among other treats, according to Nielsen. People aged 65 and older spend the least on average: $40.97. These numbers show just how dramatically the cost of advertising during the Super Bowl keeps growing. Due to varying update cycles, statistics can display more up-to-date Toyota Motor was next with $31 million, followed by Amazon at $26 million. (Money.com, National Football League, Bureau of Labor Statistics). It’s fair to say viewers are used to seeing car brands featuring prominently in Super Bowl advertising. CBS, Fox and NBC share the rights to the Super Bowl, and the three networks rely on the championship game to generate millions of dollars in advertising revenue annually. The Super Bowl accounts for an estimated $620 million of the NFL's revenue. Some musicians even use the opportunity to make a political statement. The numbers reflect all reported numbers starting in June 2018 to date. In comparison, Super Bowl revenue statistics show that AB InBev paid $42 million for in-game commercial time in 2018. Nielsen also reported that consumers spent $80 million … U.S. Super Bowl viewers expecting to bet on Super Bowl LV as of January 2021 Further related statistics Major sporting events national TV ad revenue in the U.S. 2015-2019 With all the entertainment surrounding the football itself, it’s no secret that the big game inspires even bigger spending. The NFL, the TV broadcaster, the people on the field, the advertisers, the stadium, the retailers, and the unofficial vendors are all among those who make huge incomes thanks to the big game. The NFL Super Bowl was recently hosted in Atlanta, Georgia for the first time in nearly 2 decades.Millions tuned in to watch and thousands more packed the Mercedes-Benz stadium on Feb. 3. The best Super Bowl ads are gifts that keep … The halftime show is also a major part of the Super Bowl; 13% of viewers named the music act as the most-anticipated part of Super Sunday. More than half a century since the first Super Bowl, the event has evolved into so much more than the championship game of the National Football League. Although they won’t get any actual cash for the music act, halftime performers have so much more to gain from Super Sunday. Your email address will not be published. Some states didn’t have formal reports ready with all the stats but shared some of their initial results: According to Forbes, the 2018 season was, financially speaking, a very successful one for the Cowboys. 2021 Super Bowl: Over 185 million estimated viewers. That didn’t come as a surprise, as the number of spots during Super Bowls over the past decade has oscillated between 80 and 100. data than referenced in the text. Super Bowl Marketing Spending Statistics ... 2020 Super Bowl generated a whopping $435 million revenue through in-game advertising for host network Fox, according to Kantar Media’s report. According to Kantar Media, this figure of $482 million represents the grand total of in-game, pregame, and postgame ad revenues. According to a survey conducted by Prosper Insights & Analytics for the National Retail Federation, 72% of adults in America tuned into the big game in 2019. 0. Even though it represents an 8% decrease compared to the 2018 handle, the 2019 figure was still the second-highest handle of the past 15 years. Here’s another fun fact to prove that the Super Bowl is not just about football; viewers spent 641,000 hours watching this year’s Super Bowl ads on YouTube before and after they were shown on game day. Others share Super Bowl betting numbers. (Statista, Kantar Media, Nielsen Media Research). However, Super Bowl broadcaster Fox brought in $1.44bn in ad revenue. liability for the information given being complete or correct. We are happy to help. By Scott Soshnick and Eben Novy-Williams. Based on the data provided by the Bureau of Labor Statistics, the median pay for referees, umpires, and other officials across all sports was just $27,020 per year in 2018. The biggest positive in this season of COVID-19 might not be measurable: the value of finishing on time in Tampa with the Super Bowl between Tampa Bay and Kansas City on Feb. 7. Last year, the winners of the Super Bowl made an estimated $112,000 each, while their opponents made $56,000 each. their part-time job earns the NFL referees more than $200,000 annually. Getting on the Super Bowl advertisers list isn’t impossible, it’s just extremely expensive. The NFL nears $25 billion revenue goal ahead of Super Bowl. New, Figures and insights about the advertising and media world, Industry Outlook In general, the average salary of officials is in other sports is dramatically lower. Regardless of who wins or loses, the big game day is always a massive day for sports betting. The huge exposure of the Super Bowl generates millions of dollars in advertising revenue for the NFL. Although their last Super Bowl appearance took place back in the 1995 season, the Dallas Cowboys are still worth more than any other NFL franchise, with an estimated value of $5.5 billion. They earned an operating income of $420 million, which is more than any team has ever made, across all sports. Fox’s asking price for 30-second in-game Super Bowl ads was reportedly as high as $5.6 million. Throughout the 2010s, however, the average ticket price has skyrocketed to around $2,800. In other words, there will be fewer ad breaks during Super Bowl LIV, but the remaining intermissions will last longer. Exactly 79% of them bought food and drinks, 10% purchased team accessories, and 7% decided to splurge on a new television. Based on the results of a survey compiled by Prosper Insights & Analytics, only 10% of viewers said 2019 Super Bowl commercials had converted them into customers who would pay for the products and services advertised. Inevitably, this kind of brand exposure comes with a high price tag. The exact number usually depends on the size of the organization as well as on the preferences of the owner. The “Not Everything Makes the Cut” ad by Amazon came second with 39.8 million online views, while Hyundai’s “The Elevator” secured third place with 38.3 million. Just … Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Super Bowl". In 2019, five different automakers showed six commercials accounting for six minutes and 30 seconds in total. NFL revenue statistics indicate that the New England Patriots hold second place with $4.1 billion, while the New York Giants, worth $3.9 billion, came third on the 2019 list of NFL teams. However, this is not a sure thing if you ask sports economists. In the two weeks leading up to the game last year, consumers spent $1.3 billion on beer and cider, $224 million on tortilla chips, and $198 million on frozen pizza, among other treats, according to Nielsen. Organizers of Super Bowl 52 say the game and its visitors netted the region $370 million in local spending during the run up to the Feb. 4 … Super Bowl TV ad revenue has been in decline in the last five years. AND WHAT ABOUT THOSE SUPER BOWL … Alright, there was a big headline this past weekend when Darren Rovell of Action Network put out a piece that said the NFL disbursed $8.78 billion in revenue to its clubs from the money it made last year.